BORN different. made better.
VOORMI is leading the next generation of high-performance, technology-driven clothing. Unlike conventional brands, we don’t follow industry norms, we redefine them. In partnership with our parent company, SWNR Technologies, we integrate cutting-edge textile innovations into every piece we create, delivering gear built for the future.
At the core of VOORMI is a myriad of textile innovations designed to push performance to new heights. Our Core Construction Technology™, developed by SWNR, embeds weatherproofing directly into the fabric, ensuring unmatched durability and protection. Additionally, Mij™, SWNR’s revolutionary
wearable technology, delivers real-time Thermal Stress tracking, setting a new benchmark in human-textile intelligence. These advancements, along with SWNR’s broader fabric innovations, are reshaping what’s possible in performance gear.
Guided by a purpose-driven mission, VOORMI designs durable, multifunctional apparel built to withstand the elements while reducing environmental impact. By harnessing natural fibers like wool, we minimize waste and champion sustainability, ensuring that every thread contributes to a better future.
At VOORMI, we don’t just make clothing, we solve problems, challenge boundaries, and empower individuals with gear that adapts to their world.
Our Areas Of Focus
Soft sensor integration. Bio-Responsive Textiles.
Historical attempts at apparel-based wearable technology have failed to gain market traction due to gimmicky, non-durable, and obtrusive to wear solutions. SWNR's Mij platform seamlessly and invisible merges textiles and electronics, paving the way for a new era in dynamic and adaptable apparel.
Merging the soft comfortable performance of knitwear with the weather-defying performance of outerwear
Proprietary textile solutions blend natural fibers, advanced film technologies, and next-generation manufacturing to deliver unprecedented levels of comfort and performance.
VOORMI is redefining the future of clothing by seamlessly integrating advanced textiles with cutting-edge technology, creating wearable solutions that enhance everyday life and performance. We've always asked: Why hasn’t clothing evolved beyond just becoming stretchier over the past 50 years? At VOORMI, we believe apparel should do more. Through innovations like Core Construction®, groundbreaking fabric technologies, and the introduction of Mij, we are pushing the boundaries of what clothing can achieve. As part of SWNR, VOORMI is at the forefront of textile innovation, weaving the Future of Clothing.
VOORMI revolutionizes comfort by integrating air-regulating properties into innovative fabrics, bridging the gap between activewear’s breathability and outerwear’s protection. With technologies like Air-3 for high airflow in warm conditions, Air-2 for balanced performance in moderate climates, and Air-1 for precise air control in extreme environments, VOORMI provides unmatched adaptability. Advanced fabrics like DUAL SURFACE™ and SURFACE HARDENED™ blend durability, moisture management, and comfort, ensuring optimal performance in rugged and dynamic settings. CORE CONSTRUCTION™ Technology further elevates this innovation, integrating weatherproofing directly into fabric for seamless versatility. From the backcountry to everyday adventures, VOORMI’s groundbreaking designs redefine what apparel can achieve.
VOORMI was born out of necessity during a 21-day wilderness adventure where traditional outdoor gear fell short. This sparked a mission to create durable, versatile clothing capable of handling any challenge. Grounded in natural fibers, particularly wool, VOORMI spent years redefining performance apparel, launching innovations like the High-E Hoodie and the revolutionary CORE CONSTRUCTION® Technology. From disrupting outerwear with waterproof membranes to developing reflective and camouflaged wool, VOORMI has consistently pushed boundaries. Today, with CES Innovation Award-winning Mij™, VOORMI continues to lead in wearable technology, integrating advanced biometrics seamlessly into apparel. This is only the beginning of VOORMI's quest to transform what clothing can do.
VOORMI challenges the wasteful norms of fast fashion by focusing on quality over quantity. With no seasonal collections or mass production, our year-round process delivers adaptable, durable, and sustainable apparel designed to last. Backed by natural fibers like wool, which biodegrades in 90 days, we reduce waste and combat microplastic pollution. Rooted in purpose, VOORMI creates clothing with minimal environmental impact and maximum value, changing how we view and wear fashion.
At VOORMI, there’s no finish line - only milestones on an endless journey of innovation. Guided by curiosity, we challenge norms and pioneer wearable technology that adapts, empowers, and connects. Like revolutionary ideas before, VOORMI’s innovations will redefine what’s essential in our lives. This isn’t just about clothing; it’s about solving problems, pushing boundaries, and shaping the future - thread by thread.