It started back in 2010....
If nothing changes, nothing changes. From the very beginning, VOORMI set out to do things differently - embarking on a bold mission that few brands have dared to take. And it all started with
one bag. A bag filled with options, but none that were truly good.
VOORMI’s story begins in 2010, on a flight to the Alaskan Range, with a daunting challenge: 21 days in the wilderness and only one bag to carry it all. Despite the overwhelming number of gear options available, the bag ended up packed with so-called “specialty” clothing - pieces that only worked if you brought an entire wardrobe of them. But living and working in the wild for three weeks demanded something different.
What we truly needed defied the outdoor retail industry’s “sell-more” philosophy: a few key pieces of durable, hard-working clothing - designed to handle anything, do more, and built to last.
We didn’t need more of the same. We needed clothing that made gear decisions irrelevant. That’s where VOORMI’s journey began - creating better, more versatile gear for life’s adventures.
But we didn’t stop there. We asked the bigger questions: Why doesn’t clothing do more for us? Why is it the only thing technology hasn’t truly transformed? And if we could integrate technology into textiles, what should it do?
This curiosity drives us forward - to rethink what clothing can be and redefine what it can do.

VOORMI is redefining performance textiles with Mij™ - a groundbreaking wearable technology that integrates seamlessly into clothing to track key biomarkers. Mij™ is coming out in April, 2025. VOORMI is gearing up to unveil a new breakthrough in wearable technology, set to launch in 2026. Stay tuned for what’s next.