On the road again...
The Winter trade show season has officially ended!
Although we skipped ISPO and decided to stay stateside, we did manage to hit both the Outdoor Retailer Winter Market in Salt Lake, and the SIA ‘Snow Show’ in Denver. Prime opportunities to highlight our new line of backcountry-inspired, technical wool base and mid layers for Fall 2013!
(VOORMI Rig parked in front of Colorado Convention Center at SIA)
Looking back on the past month, it’s been a whirlwind to say the least. Between retail appointments, media pitches, and putting the finishing touches on the collection, it seems like we’ve been on the road more than we’ve been home…
Lucky for Megan, she got to hang back in the Southern San Juans. Huge thanks to her for toughing it out in the 8-FEET of fresh we received over the past month.
Shout out and extra special thanks to all the retailers and other key folks we met over the past few weeks.
The amazing response from both snow and outdoor specialty retailers, as well as a host of influential media-types has kept us fueled as we continue building to next fall.