So what took us so long you ask?
Three years of tireless product development. It’s taken a while to get here, no doubt...
But so it goes with any labor of love. And while we’re just a bit sleep deprived and run-ragged at this point, nothing has ever been so rewarding and fun at the same time.
There’s a reason people do things the way they've always been done. It’s a heck of a lot easier! Lucky for us, we were too stubborn (or naïve?) to give up. Three years later, and now we’re ‘precision blending’ domestically-sourced wool with high performance synthetic fibers, creating hybrid breeds of nature’s miracle fiber, and standing in front of a series of backcountry styles more durable and temperature-regulating than anything else on the market today.
Certainly not the easiest (or the cheapest!) road to take, but we know in the long run it’s a more sustainable way to conduct our business from a social, environmental and economic standpoint.
That means building the absolute most relevant products for the people out there using them, and drawing on our team’s experience guiding and mountaineering across the globe… from the Southern San Juans here in Colorado, all the way up to Denali National Park in Alaska and back down to the far reaches of the South Pole.
Headquartered, designed, tested, and proven right here in the heart of the Southern San Juans, we are grateful for this unique opportunity to make the absolute best gear for serious backcountry enthusiasts.
Onward and upward!
-- Team VOORMI