THE NEW NORMAL
: a state in which someone thinks about something constantly or frequently especially in a way that is not normal
4am… Probably could have set an alarm, but what’s the point? Truth is, sleep was the last thing happening last night. Just outside the tent, false daylight casts a faint glow across the horizon. It’s cold, but it will warm… It’s dark, but the light will come... It’s quiet, but soon things will begin to stir. This is the moment that 99% of the world will never experience. Some might say - This is definitely NOT Normal….
It is these moments… moments that the so-called normal world lacks, that compel us. These moments that drive outdoor professionals to give up everything worldly for life in the mountains. And it is these moments that inspire us..
Today we’re launching our latest project. One that’s consumed us from the beginning and one we believe will set the stage for more to come. What began as a simple request from local outfitters to build a rugged & effective line of performance wool clothing for the fall and winter, has since evolved in to a completely new fabric technology platform. The challenge: To leverage the unique anti-odor, moisture wicking, and water shedding properties of our award winning wool based tech thermal fabrics, but do it in such a way that blends seamlessly with the unique ambient environments of the backcountry.
The Result: Our brand new Phase-Dyed Spatial Pattern Technology. Engineered through a multi-phase dye process to embed color directly in to the natural wool fiber (vs. printing images of sticks and leaves on a shiny synthetic fabric surface), these proprietary new fabrics have quickly become a staple within the local guiding community.
Available in both PRECISION BLENDED™ Baselyer (The Alpine Terra) and SURFACE HARDENED™ Midlayer (The Blowdown Midlayer) constructions: