New Around here?
We build gear from the ground up: breakthrough fabrics, rugged construction, and precision design, all crafted to embrace the elements™. From alpine trails to city streets, every piece is engineered to move with you - redefining what clothing can be, and pushing the future of clothing forward.
Full Body Health + Wellness System
Soft sensor integration. Bio-Responsive Textiles.
MIJ is the future of clothing: real-time biometric monitoring embedded directly into ultra-comfortable Merino layers. No wristbands. No bulky hardware. Just next-gen intelligence woven into your gear. Exclusive early access available.





