BLOWDOWN™
Built for the Wild. Made to move.
Built for the Wild. Made to move.
Work Day. Play Day Pieces
Work Day. Play Day Pieces

New Around here?

We build gear from the ground up: breakthrough fabrics, rugged construction, and precision design, all crafted to embrace the elements™. From alpine trails to city streets, every piece is engineered to move with you - redefining what clothing can be, and pushing the future of clothing forward.

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Black t-shirt and three smartphones displaying thermal load and temperature information on a white background

Full Body Health + Wellness System

Soft sensor integration. Bio-Responsive Textiles.

MIJ is the future of clothing: real-time biometric monitoring embedded directly into ultra-comfortable Merino layers. No wristbands. No bulky hardware. Just next-gen intelligence woven into your gear. Exclusive early access available.

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Voormi Field Notes

Voormi Field Notes

Real stories from real people — fly fishers, hikers, overlanders,
runners, and off-grid explorers — putting VOORMI gear to the test.

Read Their Stories →