The Return to Real
FOR THE AVERAGE ADULT Standing at 5’7”, the horizon is exactly 2.9 miles away.
What a concept….That despite the vast expanse beyond (24,898.1 miles to be exact), we can only see but a tiny glimpse of what truly lies in front of us. Maybe it’s no surprise then that this is how we’ve come to live our lives: as a series of progressive horizons giving us the line of sight we so desperately need to decide where we’re going next.
In 2010, we set out to see how far we could push natural fibers, and we did it in a way that just about everybody said couldn’t be done… right here in the United States. It’s been a labor of love, and admittedly for the last few years we’ve been so ‘heads down’ that we totally missed the bigger picture: That what we were building, and the way in which we were doing it was connecting with people in a completely unexpected way. That foregoing shipping containers full of product, and making long lasting things from hand was really all about bringing back the concept of ‘real’… a concept completely lost in the new era of fast fashion and mega-retailing.
So here we stand. On a new horizon for our team, and a new horizon for VOORMI itself. As we gear up for the next chapter, we’ve got our eyes on a concept we call ‘growing up, growing in’. Whereas convention would push us overseas for the next phase of growth, we’re taking a different approach. Not only is it our plan to double down on domestic manufacturing, but also to re-invest more locally at each progressive horizon of the business.
Moving in to this Fall, we’ve set the stage with two new manufacturing sites right here in Colorado, and an investment in the expansion of our Pagosa Springs design/development/manufacturing center. For a company of our size, this is a big deal, but one we think is absolutely in line with our vision to build long lasting products born from real places, made for real conditions, and making a real impact in our local mountain communities. Stay tuned to voormi.com over the next few months as we continue to expand our footprint, break ground on new technologies, and launch exciting new products.
Thanks for joining us on the journey
The VOORMI team
Pagosa Springs, Colorado