The Sustainable Business Spotlight featured Dustin English earlier this month.
"Dustin is the Chief Experience Officer at VOORMI, where he combines his extensive experience in extreme environments with a passion for innovation. As a former elite guide on high-stakes expeditions—from Denali to the South Pole—he brings invaluable practical knowledge to the brand. Dustin is dedicated to crafting technical apparel that meets the toughest challenges while telling authentic stories for outdoor enthusiasts. His strategic insight and commitment to excellence shape VOORMI’s products and marketing, driving growth and solidifying its reputation in the outdoor industry.
When it comes to outdoor adventures and shifting seasons, our wardrobes can quickly become cluttered with countless layers. VOORMI, however, is on a mission to transform how we use and experience clothing. Join Dustin and myself as we explore how VOORMI's intentional fabric choices and holistic mindset are paving the way for more sustainable clothing. Let’s dive in!"