Building the Next Generation of Premium Outdoor Apparel

Phase.Hvis wool listed as one of Popular Science's Top 11 Innovations in Recreation


Reviewed by Berne Broudy and Rob Verger for Popular Science

Merino wool is a great athletic fiber: It keeps you comfortable in warm or cold weather. But textile engineers sweat while trying to get the cloth to hold a bright, saturated hue instead of a dull, sheepish one. To make this wool hoodie fluorescent, Voormi worked to chemically devise a custom dye formulation that jibed with the material, and also precisely wove in polyester fibers to add even more eye-catching neon pop. $229.

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