Written by Eric Grossman for Barron's Penta
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"In the ever-competitive market for outdoor luxury performance clothing, VOORMI stands out for its unique approach. The Colorado-based brand, which maintains retail locations in Pagosa Springs, Colo., and Bozeman, Mont., advances the performance of natural fibers using its own proprietary textiles in order to meet the high-elevation challenges found in the company’s own backyard."