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Active Junkie Profiles VOORMI as "Radical Thought Leaders"


Aaron Bible of Active Junky reviews VOORMI as radical thought leaders

Down in the little mountain hamlet of Pagosa Springs, Colorado sits a little-known brand specializing in high-tech wool clothing production, 100 percent sourced and sewn in the States. Those who do know this mountain-lifestyle focused micro-brand are die-hard fans, as there's really no one else doing what Voormi does.

Some call Voormi disruptive, others call them innovative, but all call them radical thought leaders when compared to their competition, almost all of whom build inventory overseas, typically sourcing "off the shelf" fabrics and materials available to every other brand. Voormi, in contrast, uses its Rocky Mountain wool and decades of experience as brand leaders and mountain guides to create proprietary textiles, designed to perform at the highest level in real life situations.