VOORMI ONE OF BLOOMBERG'S STARTUPS TO WATCH!!
Nic Screws reviews Voormi core construction
The Solution: Voormi Core Construction
No need to just dream of a pliable, waterproof wool sweater or jacket—because it's finally here. In what has been called the biggest advancement in the performance apparel category since the invention of Gore-Tex in 1969, the Colorado-based outerwear brand Voormi has introduced its new Core Construction technology. In a nutshell: The company has figured out a way to insert a weatherproofing membrane directly into the fabric as it’s being knit—so that essentially the layer you see and feel against your skin is one single layer of fabric—resulting in less bulk and more comfort. Eat your heart out, Patagonia and friends. $399