SNEWS Featuring VOORMI®: A New Breed of Technical Wool
Theresa Blake Graven reviews introducing Voormi a new Breed
Introducing VOORMI® - A New Breed of Technical Wool
Announcing VOORMI® -- an innovator in technical clothing and performance wool fabrics for backcountry pursuits
Pagosa Springs, Colo. -â€" VOORMIÂ®, a new to the scene innovator of domestically sourced, precision blended wool, will debut their first full line of high performance thermals at select outdoor and snow specialty retailers this fall.
Built upon a series of proprietary fabric technologies, VOORMIÂ® promises to deliver a new level of technical performance and durability to fine micron wool with their backcountry inspired offering. From the beginning, our goal has been to push the durability and technical performance of wool far beyond what people have come to expect from performance synthetics,â€ noted Doug Lumb, VOORMI's Senior Vice President of Product Development.
The advances made over the last ten years with this natural super-fiber have brought it close to being a viable solution for serious backcountry travel. We believe our work over the last three years has taken it the rest of the way.â€ In a preview of what to expect from their upcoming product line launch, VOORMIÂ® today unveiled two new fabric technologies from which the collection will be built:
About VOORMIÂ® Headquartered in Southwest Colorado, VOORMI's primary mission is to simplify and streamline performance apparel and outerwear for backcountry travel. VOORMI presents precision blends of domestically and internationally sourced fine-micron wool, used in strategic combination with high performance synthetic fibers to push the boundaries of technical clothing and wool fabrics. Made here in the United States, the Fall 2013 VOORMIÂ® product collection features distinctive base and mid-layers engineered to meet the demands of high elevation mountain pursuits and backcountry adventure. Please visit VOORMI.com for more information.