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Voormi Makes Wool Cool: Q & A with Director Dustin English.
It's almost 2015, and by now craft foods are old hat. But let's talk about small batch, craft ski gear, shall we? In Pagosa Springs, Voormi has dubbed itself the "microbrewer of apparel." The four-year-old, family-run company manufactures domestically-sourced merino wool base and mid-layers that are setting the bar for outdoor gear,
from both a performance and an ethical standpoint. Curbed Ski chatted with Managing Director Dustin English (he's also a guide for Alaska Mountaineering School). His father and CEO Dan English co-founded Voormi after leaving a career in tech, partnering up with two veterans from GORE-TEX and Polartec. Find out why not all wool is created equal, and how Voormi manages to make a day at the office sound like your dream vacation
