SGB reviews Voormi retail concept

Voormi innovator of domestically sourced precision blended wool, unveiled the details of its innovative new "hybrid mobile" retail strategy for Fall 2014.

The unique approach is designed to address challenges in dependent brands face in today retail climate, combining the experience based benefits of popup retail with the local support accessibility and expertise of specialty retail.

The Voormi hybrid pop-up approach will be based on matching real time demand and supply, beginning at the 2014 SIA Snow show in Denver.

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