Enabling Textiles to Enrich The Human Experience
“The change in retail and consumer businesses [is] increasingly showing that industry outsiders are the ones developing innovation” - Forbes
When it comes to the clothing we wear, at its essence is the fabric from which it was built. That's why when we founded VOORMI, we took a path that no one else has... We built an entirely separate textile technology company to go along with it. With a mission of enabling textiles to enrich the human experience, SWNR Technologies (Starting With New Rules) is focused on groundbreaking research in performance textiles, and lies at the heart of every VOORMI garment.
LIGHT AS A FEATHER
Weighing in up to 50 grams less than classic ultralight wool fabrics on the market, DUAL SURFACE UL™ Precision Blended Wool delivers an unprecedented level of warm-weather comfort and all-season performance in a sun-shielding lightweight construction.
WOOL TO BE SEEN IN
Leveraging an outer matrix of high-visibility performance fibers interlaced with fine-micron Merino Wool, PHASE-Hvis™ Technology brings a completely new dimension of performance to the world of traditionally light-absorbing natural fibers. Finally, all of the anti-microbial and thermal regulating benefits of wool in a high-vis package.
MOISTURE WICKING THERMAL PERFORMANCE
Ideal for next-to-skin applications, this fine-micron wool construction features a thin inner layer of high-performance wicking yarns designed to pull moisture off the body and disperse it on to the outer-facing surface of the fabric. Once there, the natural temperature and moisture regulating properties of wool are free to take over, keeping you dry and comfortable long after the furnace stops burning.
A NEW BREED OF THERMAL WOOL
Our answer to the demand for a tougher breed of midlayer wool. Soft, comfortable, and warm enough to live in, this unique construction features a durable 21.5 micron wool reinforced by an array of outer facing nylon fibers. Finished off with a durable water repellent (DWR) coating, this backcountry fabric is built to work equally well under a shell or alone.
ENHANCED LOW LIGHT PERFORMANCE
Compared to traditional surface printed camo on flat/shiny synthetic fabrics, our wool based solution is colored down to the yarn level to maximize the unique non-fluorescing performance of our favorite natural fiber. This eliminates the 'synthetic glow' common to hunting in sunrise/sunset conditions with traditional synthetic camo.
A COMPLETELY NEW FRONTIER IN TECHNICAL TEXTILE CONSTRUCTION
Compared to the last 30 years of multi-layer, 'glue-based' weatherproofing technology, this patented construction relies on the direct integration of a weatherproofing membrane in to the core of the fabric itself. The result: A soft, supple, single layer, 'sweater-like' fabric with previously unattainable breathability and weather resistance. New for 2022, CORE CONSTRUCTION® Technology features the unique ability to insert a brand new array of highly functional core materials, as well as even the finest gauge yarns. From the re-definition of fleece, to the next generation of technical tees, to offering seamless digital functionality in fabrics, CORE CONSTRUCTION® represents a new frontier of technical textile construction.
OUR MOST RUGGED WOOL FABRIC
Constructed from our most burly 21.5-micron Merino wool, reinforced with high performance nylon and finished with a durable water repellent (DWR) treatment, this new-to-the-world, 4-way stretch fabric construction is the perfect building block for true mountain workwear.
POWERING THE MOST VERSATILE AND RUGGED SUB-ZERO PARKA EVER CREATED
Featuring a brand new dual-layer approach, pairing the proven warmth of 750-Fill goose down with the unmatched fill-drying power of high performance wool batting. Modeled after nature's eons-evolved undercoat/guard hair combination to keep you warm and dry under rapidly changing conditions.